Yanmar America, a leading provider of agricultural and outdoor power equipment, is seeking a dynamic and talented individual to join our team as a Product Marketing Specialist.
In this role, you will play a crucial part in driving profitability and customer satisfaction for a designated product line.
The ideal candidate will possess a unique blend of sales, marketing, team management, and technical expertise.
Your primary mission will be to educate both the company and consumers on product features and benefits, contributing valuable insights to various departments within the organization.
Job Functions:
Assist the Product Marketing Manager in managing a designated product line throughout its lifecycle.
Develop and maintain product specifications and documentation for the sales and marketing team.
Serve as the primary expert on Tractors, UTVs, implements, and attachments within the Rural Lifestyle Division.
Support marketing and sales in product planning, market research, price management, distribution development, training, trade show participation, and development of promotional material.
Develop training materials and support tools; assist in creating marketing materials and presentations.
Incorporate Voice of Customer into product messaging and design.
Conduct market research to provide Voice of Customer data for the product development team.
Act as a pivotal member of new product development and current product maintenance teams.
Perform other duties as required.
Competencies:
Attention to Detail
Communication
Customer Focus
Initiative
Problem Solving
Critical Interfaces:
RL leadership, sales, engineering, operations, and planning teams
RL dealers and end customers
Yanmar Japan peers and stakeholders
Yanmar America Operations, Production, and Logistics teams
Outside vendors and suppliers
Knowledge, Skills, and Abilities:
Knowledge of rural lifestyle and outdoor power equipment, attachments, and their usage.
Ability to interact with cross-functional teams and customers professionally.
Experience and ease in delivering effective presentations.
Excellent verbal and written communication skills.
Superior spreadsheet and database management capabilities.
Ability to assess market information and formulate actionable plans.
Strong working knowledge of MS Office products.
Ability to travel domestically and internationally (approximately 30%), with occasional lifting and moving up to 20 pounds.
Job Qualifications:
Associates degree in Business, Marketing, or a related field.
Experience in product marketing of agricultural equipment or similar products is a plus.
Exceptional writing and editing skills combined with strong presentation and public speakin
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